NestPick Property: Generating $500k+ in Sales Through Digital Transformation

Client Overview

NestPick Property is a sister company to a well-established, family-owned real estate firm in Nairobi. After 15 years of success in traditional real estate, they recognized the need to embrace the digital world and turned to Zidi Marketing to guide them through a comprehensive digital transformation.

Challenges

NestPick had no digital presence and relied solely on traditional marketing. They lacked an online platform to generate and track leads, which made it difficult to convert enquiries into sales. To stay competitive in the fast-moving real estate market, they needed a strong, engaging digital presence.

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Our Approach

Strategic Planning & Execution: At Zidi Marketing, we took a full-service approach to build NestPick’s digital ecosystem from the ground up. Our strategy was to not only create an engaging online presence but to ensure that the digital channels would actively generate leads and sales. The key components of our strategy included:

1. Branding & Identity

We enhanced NestPick’s logo and created a brand book for consistency across all platforms.

2. Website Development

We built a new, optimized website from the ground up, focusing on design, content, and user experience to drive conversions.

3. Marketing Collateral

New brochures and flyers were designed for all property developments, ensuring alignment with the brand.

4. Analytics & Tracking

We set up granular tracking with Google Tag Manager to monitor key performance indicators and optimize marketing efforts.

5. Search Engine Optimization

SEO strategies, including keyword research and on-page optimization, were implemented to increase organic search visibility.

6. CRM & Lead Management

We consulted on internal CRM systems to streamline lead management and improve conversion rates.

7. Social Media Management

Social media profiles were set up and managed to engage audiences and build an online community.

8. Promo Video Creation

A promo video was developed for key property developments and shared on YouTube to boost visibility.

9. Paid Advertising Campaigns

Targeted Google and Facebook ads drove high-quality traffic to the website, generating valuable leads.

The Results

The results of this transformation were significant, both in terms of qualitative improvements and hard business metrics. We helped NestPick achieve:

increase in real estate sales leads

in direct sales from website and digital leads

increase in social media engagements

increase in organic traffic

Client Testimonial

“We were a bit tentative at the beginning—we knew we wanted to embrace digital, but weren’t sure how to go about it. We were fortunate to work with Zidi Marketing, who helped us build our digital ecosystem, one step at a time. Seeing how website enquiries from all over the world turned into actual sales was amazing! This not only convinced our internal stakeholders but we also see this as just the start of our journey.”
Hamza, Owner
NestPick Property

Why This Matters

This case study demonstrates the power of a comprehensive digital strategy. By taking a holistic approach to digital transformation—focusing on branding, website development, paid campaigns, SEO, and analytics—Zidi Marketing was able to deliver real, measurable results. NestPick Property’s success story is a testament to the impact that well-executed digital marketing and strategy can have on business growth.

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