Digital Scorecard
Assess Your Digital Presence: Where Do You Stand?
Your digital presence is either fueling your growth—or holding you back. The Zidi Marketing Digital Scorecard provides a quick, high-level assessment of where your business stands and what’s needed to maximize your online impact.
✅ Benchmark your brand’s digital performance
✅ Identify gaps & growth opportunities
✅ Receive expert recommendations for improvement.
This page gives you. aguide and breakdown of the scorecard. You should have already received your bespoke scorecard, but if you haven’t get in touch with our team!
How the Digital Scorecard Works
We analyze four key areas of your digital presence using a 1-10 scoring system and color-coded insights:
✅ Branding → Your brand identity, messaging, and consistency
✅ Website → Design, user experience, and lead conversion effectiveness
✅ Social Media → Activity, engagement, and audience growth
✅ Digital Marketing → Paid ads, search visibility, and analytics
Each section is graded as:
Green (7-10) → Strong performance
Amber (5-6) → Needs improvement
🔴 Red (1-4) → Critical gaps
Breaking Down the Digital Scorecard Components
Branding: Your First Impression Matters
✅ Strong, consistent brand identity across all channels
✅ Clear brand messaging & differentiation from competitors
✅ Professional logo, typography, and color scheme
Website: Turning Visitors into Customers
✅ Mobile-friendly & fast-loading website
✅ Clear navigation, engaging design, and conversion-driven layout
✅ Optimized for search engines (SEO) & lead generation.
Social Media: Engaging Your Audience
✅ Active presence on the right platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
✅ Engaging content strategy, visuals, and community management
✅ Measurable growth in audience and interactions.
Digital Advertising: Driving Traffic & Sales
✅ Running targeted paid campaigns on Google, Facebook, TikTok, etc.
✅ Optimized ad spend for the best return on investment (ROI)
✅ Using analytics & conversion tracking to measure success.
What We Can Do for You
🎯 You’ve got your score — now let’s improve it! Based on your assessment, here’s how we can help transform your digital presence:
✔️ Branding & Positioning → Creating a strong, recognizable brand identity
✔️ Website Optimization & Lead Generation → Improving UX & conversion rates
✔️ Social Media Growth → Content strategy & audience engagement
✔️ Paid Digital Advertising → Meta, Google, TikTok campaigns for higher ROI
✔️ Omni-Channel Marketing & Chatbots → AI-powered engagement tools
✔️ Analytics & Performance Tracking → Ensuring data-driven marketing
Why Choose Zidi Marketing?
Full-Service Digital Solutions
We manage all stages of your digital journey, from branding to campaigns and analytics, ensuring results that drive growth.
Performance Marketing Experts
We focus on high-ROI channels like Google Ads and Meta Ads, creating impactful campaigns that boost revenue.
Broad Network of Talent
Our core team, backed by specialists in design, strategy, and marketing, delivers precise, flexible projects.
Local Expertise, Global Perspective
Based in Nairobi, we blend local insights with global best practices for a competitive edge.
Tailored Strategies, No Templates
Every client gets a custom plan based on their unique needs, ensuring solutions that align with their goals.
Strategic Innovation
We stay ahead with the latest tools and tech, offering innovative solutions for a competitive advantage.
Get Your Free Digital Scorecard!
Want to know where your business stands?
